From crafted scribble 2 silly drivel this domain serves as a place where I like to talk about inspiring thinkers & creative companies. Check out a post and share your thoughts.
Your hate / love relationship with @twitter may change if you’re lucky enough 2 join the ranks of the social media darling. @twitters ofc is on the hunt 4 an Interaction Designer, Project Manager, Office Manager, & Receptionist. I imagine that there is a ton 2 learn from the smart SF based company. If you fit the description I say go 4 broke. Details below, Happy Hunting!
Interesting these days 2 see the different API’s that incorporate twitter & creatively how they are being utilized. For all the folks that think twitter is full of mundane info here’s your chance 2 turn tweets into charity gold. Recycle those banal tweets & let makes twitter more relevant. work via McKinney.
Estee Lauder cosmetics is offering free photoshoots for the ladies for pics they can use on their Facebook pages. Awesome idea. This is essentially the same idea as all those other apps that let you upload a picture and alter it in some way, e.g. Elf Yourself, Yearbook Yourself, and (ahem) Rockstarizer. But it is vitally different in some key ways. Firstly, it doesn’t exist purely for frivolity- it is extremely relevant to its core audience and packs quite an incentive. And secondly, it’s main purpose isn’t just general branding (though that will happen too), but getting consumers to try the product and get in direct contact with reps, leading to sales. Nicely done.
Now if only Shake Shack could do a Feed Yourself promotion so I could see what I’d look like with a nice, free Double Shack Stack in my belly…
-> pretty smart. Gets the women in the store & to the point of purchase. Not 2 mention making the women feel lovely. As they already should… because lets be honest. Women are lovely!
Nice 2 see folks realize that social networks are good 4 recruiting talent. Challenge -> sifting & organizing the talent is where it gets tricky. via @tbwa
via @swissmiss - stylish themes & integration w/ social media sites like fb & twitter make this a powerful option when it comes to putting together your portfolio. My one big question is the video player. Obviously having the knowledge & expertise to create your own site is the IDEAL situation. Having said that, it’s not in the cards 4 all of us. Arlo seems like a step up from carbonmade & indexhibit to me. Check it out, free 2 wk trial period. What do you have 2 lose?
west coast riders bssp are looking for an integrated art director + interactive designer to jump aboard their creative ship. Current accounts include Columbia, MINI, sfmoma, priceline.com, boltbus, the shack (ha), & chipotle 2 name a few. I’ve always been a BIG fan of their integrated approach 2 building brands + emphasis on good design. Don’t believe me, i had a feeling! Check it out 4 yourself. Happy Hunting.
Twitter feels like conversation, ephemeral, written on water, designed to fade away. Blogging feels like notes, writing as thinking and rehearsing, to be kept and remembered, written on paper. And actually writing on paper, that’s still the best.
Norm Grey, founder & president of the Creative Circus, talks about how the agency of the future may more look like the big hollywood studio of the 30’s, 40’s & 50’s. Moving from a contract / staff environment to more of a gig / freelance system would lower overhead & make agencies more nimble to clients needs. Factor in the constant shift in consumer habits & you have a model that can keep up w/ it’s audience. If clients continue to look 4 alternatives & partners outside of the AOR model we could continue to see a resource shift.
Personally I believe this business freedom will continue to inspire & spark an era of creative freedom that will benefit both talent & brands. The reality is that we’re in this together & need each other to be successful. As my mama would say, bring it!